We hardly have time to Reflect & Analyse on our work, such is the need of the hour. But in order to Evolve & Excel, One needs to learn from their Experiences. Hence here we are, exhibiting our Ideology & Workmanship behind our latest project.
CLIENT: BOOK MY TRIP (BMT)
The client is a startup by two young entrepreneurs, with a vision to make their own bench mark in the traveling services.
THE COMPETITION
After we went through some competitors logos, we were sure to make an identity that will stand out from them but at the same time relate to the services and the target (masses and not classes).
BOOK MY TRIP LOGO
To connect to the simple ideology of traveling we connected the identity to the most common aspect of traveling - "stamp". The idea clicked and the final outcome was not only different from others but at the same time bang on target..!
We also created the stationery in a way that could co-relate to the traveling services just like its identity. We designed business card in the form of a postcard, and also kept the message on it just to remind the tag line " wanderlust with pleasure”